Cascade Platinum Plus dishwasher detergent

Cascade is a leading American brand of dishwasher detergent that has become a household staple since its introduction. Originally launched in 1953, the brand was developed to address the growing need for effective automatic dishwashing solutions as the appliance became common in post-war kitchens.

Today, Cascade is manufactured primarily in the United States, with major production facilities located in places like Alexandria, Louisiana. The brand is known for its high-performance formulas, such as the Platinum Plus line shown here, which frequently features grease-fighting technology integrated from its sister brand, Dawn.

Cascade is owned by Procter & Gamble (P&G), one of the world's largest consumer goods corporations. Headquartered in Cincinnati, Ohio, P&G manages the brand's global distribution and ongoing innovation in the household cleaning sector. In Canada, the product is distributed via Procter & Gamble Inc., their local subsidiary based in Toronto.