Charmin Ultra Strong bathroom tissue

Brand Origin & Evolution

Charmin is a legendary American brand of toilet paper that was originally created in 1928 by the Charmin Paper Company based in Green Bay, Wisconsin. The name was inspired by the word "charming," which described the product's soft feel. It quickly became a household name and was eventually acquired by the consumer goods giant Procter & Gamble (P&G) in 1957. Since the acquisition, P&G has expanded the brand significantly, introducing variations like Charmin Ultra Strong and Charmin Ultra Soft, which are iconic for their durability and comfort.

Manufacturing & Supply Chain

Charmin products sold in North America are primarily manufactured in the United States across several domestic paper mills. These facilities utilize sustainable forestry practices, underscored by the Forest Stewardship Council (FSC) certification visible on the packaging. While the product is largely an American-made staple, larger supply chain logistics may involve international sourcing for specific pulp reinforcements or specialty packaging, though the core manufacturing process remains centralized in the U.S. to serve the Canadian and American markets efficiently.

Ownership & Corporate Structure

Charmin is a flagship brand under the ownership of Procter & Gamble, a multinational corporation headquartered in Cincinnati, Ohio. P&G is one of the world's largest consumer goods companies, managing a massive portfolio of leading brands in hygiene and personal care. In Canada, the brand is distributed through P&G's local subsidiaries, ensuring a strong retail presence in major grocery chains across the country. Through 2026 and beyond, P&G remains the ultimate owner, continuing to invest in innovations for the paper industry to maintain Charmin's position as a premium market leader.