Roots Coffee

Roots is a prominent specialty coffee brand based in Thailand, largely credited with helping pioneer the third-wave coffee movement in Bangkok. Founded with a commitment to traceability and craftsmanship, the brand focuses on roasting high-quality beans sourced both locally from Northern Thailand and from renowned global coffee-producing regions.

From its beginnings as a small micro-roastery, Roots has expanded into multiple cafe locations across Bangkok. The brand is celebrated for its community-focused approach, offering educational workshops and maintaining a transparent supply chain that supports local Thai farmers. Since its inception, Roots has remained under the ownership of the Kinneen family through the Roots Coffee Co., Ltd., maintaining its heritage as an independent specialty roaster committed to elevating the Thai coffee industry.