Ben's Original Täysjyväriisi

Ben's Original, formerly known as Uncle Ben's, is a globally recognized brand of parboiled rice and related food products. The brand's history dates back to the 1940s in the United States, based on a parboiling process developed by British technologist Eric Huzenlaub and American businessman Forrest Mars Sr. The brand was renamed in 2020 as part of a global initiative to remove racial stereotypes from its visual identity.

The product shown is a whole grain rice variant (Täysjyväriisi) specifically packaged for the Nordic market, including Finland. Manufacturing for the European market typically occurs at facilities in King's Lynn in the United Kingdom or Olen in Belgium, though raw rice is sourced from various specialized rice-growing regions globally including Italy and Spain. The brand has remained under the consistent ownership of Mars, Incorporated, a major American multinational manufacturer of confectionery, pet food, and other food products.