Capri-Sun Orange Double Strength Squash

Capri-Sun is an iconic beverage brand that gained worldwide fame for its signature foil pouches. Originally introduced in Germany in 1969, it was developed by Rudolf Wild. While the brand is most famous for its ready-to-drink pouches, it has expanded into the concentrated squash category, particularly in the UK market, to offer more versatile serving options for families.

The brand's ownership structure is a unique partnership. Globally, the brand is owned by Capri Sun Group Holding AG, a privately held company based in Switzerland. However, the manufacturing and distribution rights are often handled by regional partners. In the UK and parts of Europe, Coca-Cola Europacific Partners has traditionally managed the distribution and production, ensuring that the juice drinks meet local consumer preferences and regulations.

Manufacturing for the UK market typically takes place within local facilities to reduce environmental impact and ensure freshness. Capri-Sun continues to focus on natural ingredients and has moved toward 'double strength' formulations in its squash range to reduce plastic waste and provide better value for consumers.