Drag de România Cașcaval Afumat

Drag de România is a private-label brand developed by the retailer Carrefour specifically for the Romanian market. This product is a traditional Romanian smoked cheese, known as Cașcaval afumat, which is produced using natural beech wood smoke as indicated by the 'fum natural din lemn de fag' labeling. The product emphasizes its local heritage, featuring the 'Lapte din România' (Milk from Romania) certification mark, ensuring that the primary raw materials are sourced locally.

The brand was created to promote authentic Romanian flavors and support regional producers. While the brand itself is a creation of Carrefour's Romanian division, the manufacturing is typically handled by established local dairy processors under contract. This allows for a commercial scale that brings traditional rural flavors to modern retail shelves while maintaining strict quality control standards.

Ownership of the brand resides with the Carrefour Group, a French multinational retail corporation. Although the product is deeply rooted in Romanian culinary culture and produced within Romania, the ultimate corporate oversight and strategic management come from the group's headquarters in France. This partnership allows local Romanian farmers and dairy producers to reach a wider consumer base through a stable, well-recognized retail platform.