Zurück zum Ursprung organic products

Zurück zum Ursprung is a prominent Austrian organic brand dedicated to sustainable and regional food production. It was pioneered within the Hofer retail network to provide consumers with transparent sourcing and high ecological standards. The brand is unique for its strict 'Ursprungs-Garantie' (guarantee of origin), which allows consumers to trace products back to the specific Alpine region or farm where they were produced.

Manufacturing takes place primarily within Austria, leveraging local farmers and traditional processing methods to minimize the carbon footprint. The brand emphasizes the protection of biodiversity and the use of regional raw materials, often exceeding the requirements of standard EU organic certifications.

The brand is a proprietary label developed for Hofer KG (the Austrian branch of the global Aldi Süd Group). As such, the ultimate ownership lies with the Aldi Süd Group, one of the world's leading discount supermarket chains, headquartered in Germany. This relationship allows Zurück zum Ursprung to benefit from a nationwide distribution network while maintaining its focus on local Austrian heritage.