Sellpy

Sellpy is a leading European platform for second-hand fashion and goods, founded in 2014 in Sweden by Michael Arnör, Philip de-Schéele, and Oskar Nielsen. The brand was established with the goal of making it as easy to sell used items as it is to buy new ones, handling the entire process from pickup and photography to listing and shipping.

Since its inception, the company has seen significant investment and eventual acquisition by the H&M Group. This partnership has allowed Sellpy to expand aggressively across Europe, utilizing H&M's extensive logistics network and sustainable fashion infrastructure. While the brand originated in Stockholm and maintains its core operations there, it now provides services to customers in numerous international markets, including Germany, Austria, and the Netherlands.

As a circular economy business, Sellpy does not 'manufacture' traditional goods but rather facilitates the resale of pre-owned items. Its operations, including sorting and distribution centers, are located primarily in Sweden and Poland to serve the broader European market. It remains a key pillar of H&M's strategy to promote sustainability and circularity within the global fashion industry.