Bud Power Birra alla Bud Spencer

Bud Power beer is a craft lager inspired by the legendary Italian actor Bud Spencer (Carlo Pedersoli). The brand was created to celebrate his legacy and his famous on-screen persona, particularly the 'beer and sausages' trope from his films.

While the brand has its roots in Italian cinematic culture and is managed by the Italian company Bud Power S.r.l., the beer itself is brewed by specialized partners in Germany, specifically at the Bavaria-based brewery 'Bayerische Staatsbrauerei Weihenstephan' or similar contract facilities, to ensure a high quality of European lager. The brand continues to be closely associated with the Pedersoli family, who manage the license of the actor's image and name through their holdings.