Kotobuki Sushi Rice

Kotobuki is a well-established brand specializing in sushi-grade rice primarily targeting the European market. Known for its distinct green and yellow floral packaging, the brand provides authentic short-grain rice suitable for Japanese cuisine. Despite the Japanese name and branding, which translates to 'congratulations' or 'long life,' the product is a staple in European supermarkets and specialty Asian grocers.

The rice itself is typically grown and processed in Italy, which is Europe's largest rice producer and provides the ideal climate for cultivation of short-grain japonica varieties like those used for sushi. The brand is managed and distributed by the Heuschen & Schrouff Oriental Foods Group, a leading importer of Asian food products in Europe. This ownership ensures that the product meets high-quality standards while remaining accessible to consumers across the continent through a robust distribution network based in the Netherlands.