Royal Orient Sushi Rice

Royal Orient Sushi Rice is a specialized short-grain rice variety designed specifically for the preparation of authentic sushi. The product features multi-language labeling (English, German, French, and Dutch), indicating its primary distribution across the European market. Despite the Asian culinary association of the brand, this specific product is primarily cultivated and processed in Italy, which is the largest rice producer in Europe and specializes in Japonica-style grains suitable for sushi.

The brand Royal Orient is a proprietary label of the Dutch company Heuschen & Schrouff Oriental Foods Trading B.V. Based in Landgraaf, the company was established to bridge the gap between Asian food producers and European consumers. Today, it stands as one of the leading importers and distributors of authentic Asian food products in the EMEA region, managing a vast portfolio of both international brands and private labels like Royal Orient to ensure high-quality standards for ethnic cuisine components.