Naterial outdoor equipment

Naterial is a private label brand specialized in outdoor living, including garden furniture, gazebos, and outdoor storage solutions. The brand was established by the French retail giant ADEO to provide accessible and stylish outdoor products across its global network of home improvement stores.

While the brand's design and conceptualization are rooted in France, the majority of manufacturing takes place in China and other Asian markets to balance quality with cost-efficiency. Ownership remains with the ADEO Group, an international player in the DIY and home improvement sector, famously known for being the parent company of brands like Leroy Merlin.