União Tradicional Ground Coffee

União is a legendary Brazilian brand, historically famous for its leadership in the sugar market for over a century. The brand was founded in 1910 by the Companhia União dos Refinadores in São Paulo. While the sugar business eventually moved through several ownership hands, the União coffee brand is currently part of the global portfolio of JDE Peet's.

The coffee is produced primarily in Brazil, sourcing high-quality beans from local regions to meet the traditional taste profile preferred by Brazilian consumers. JDE Peet's acquired the coffee division as part of its strategy to consolidate the Brazilian coffee market, which included other iconic regional brands.

Today, the brand operates as a subsidiary under JDE Peet's (Jacobs Douwe Egberts), a Dutch-American conglomerate that is one of the world's largest pure-play coffee and tea companies. This ensures that while the brand maintains its deep Brazilian heritage and local production, it benefits from international supply chain and quality standards.