Eridanous Waffle Rolls

Eridanous is a private label brand of the German discount supermarket chain Lidl. The brand was specifically developed to offer a selection of Greek-inspired products ranging from appetizers and cheese to confections like these hazelnut waffle rolls. Although the brand concept was developed by Lidl in Germany to cater to the European market's interest in Mediterranean cuisine, the products are typically sourced and produced in Greece to maintain authenticity.

Lidl, the ultimate owner, is part of the Schwarz Group, one of the world's largest retail conglomerates headquartered in Neckarsulm, Germany. The production of Eridanous items is often done in collaboration with various Greek food manufacturers who supply the retailer with authentic products for its international distribution network.