Solidox Frisk Pust toothpaste

Solidox is one of Norway's most iconic and established oral care brands. Launched in 1941, it became a household name for oral hygiene in the Scandinavian region. The brand was originally created by the Lilleborg company, a long-standing Norwegian manufacturer of soaps and hygiene products.

Today, Solidox is a key part of the Orkla Group's personal care portfolio. While the brand has deep Norwegian roots, most of its modern manufacturing takes place at Orkla's dedicated production facilities in Sweden. The product range is specifically developed to meet the dental health preferences and standards of the Nordic market, focusing on fluoride protection and fresh breath solutions like the 'Frisk Pust' variant.