Made O'Meter
Discover where a brand or product originates
Rexona is one of the world's leading brands in the deodorant and antiperspirant market, widely recognized for its 'tick' logo and the slogan 'It won't let you down.' The brand was originally established in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, who founded the Sheldon Drug Company.
Today, Rexona is owned by the British multinational consumer goods company Unilever. Due to its global presence, the product is manufactured in multiple strategic locations worldwide, including facilities in Europe and Asia, to serve different regional markets. Depending on the specific market, the brand is also marketed under different names, such as Sure in the United Kingdom and Ireland, Degree in North America, Rexena in Japan, and Shield in South Africa.
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