Glow & Lovely Advanced Multi Vitamin Daily Brightening Cream

Glow & Lovely, formerly known as Fair & Lovely, is one of the world's leading brands in the skin brightening category. The brand was originally pioneered in India in the 1970s following research into vitamin B3 (niacinamide) as a skin-lightening agent. Over the decades, it became a flagship personal care product across South Asia, Southeast Asia, and parts of the Middle East and Africa.

In 2020, following global discussions regarding beauty standards and inclusivity, the brand underwent a significant rebranding to remove terms like 'Fair' from its name, settling on 'Glow & Lovely'. This change reflected a more inclusive vision of beauty. The product is primarily manufactured in major regional hubs like India (under Hindustan Unilever) and Indonesia (under Unilever Indonesia), utilizing a formula enriched with multivitamins to promote skin glow and health.

The brand is owned by Unilever, a British multinational consumer goods company. While the brand has deep historical roots in the Indian market, its ultimate ownership sits with the parent corporation headquartered in London, United Kingdom. It remains a key part of Unilever’s personal care portfolio, marketed through various local subsidiaries globally.