Cien Intense Care Shampoo

Cien is a prominent private-label brand recognized for providing affordable personal care and beauty products. Originally developed for the German retailer Lidl, the brand has grown into a staple for budget-conscious consumers across Europe and beyond. The Intense Care shampoo, enriched with vanilla scent for damaged and stressed hair, exemplifies the brand's focus on quality at a competitive price point.

Production of Cien products occurs in several countries across Europe, including Germany and Italy, depending on the specific product line and regional distribution needs. The brand is exclusively owned by the Schwarz Group, one of the world's largest retail corporations. This vertical integration allows for high levels of quality control and cost efficiency, ensuring that the brand remains a leader in the supermarket beauty sector.