ICA Mjuka Näsdukar

ICA Mjuka Näsdukar (Soft Pocket Tissues) is a private-label personal hygiene product from the Swedish retail giant ICA. These 3-ply tissues are a staple in Swedish households, known for their geometric design and reliable quality. As a retailer-owned brand, ICA sources its paper products from various European manufacturers depending on supply chain logistics and sustainability certifications.

The ICA brand was founded in Sweden in 1938 and has grown into one of the leading retail companies in the Nordic region. The brand is managed by ICA Gruppen, which operates a decentralized model where individual store owners collaborate under a corporate umbrella. Ownership of ICA Gruppen is currently shared between ICA-handlarnas Förbund and AMF, keeping the brand's ultimate control and strategic direction within Sweden.