StarTrac fitness equipment

Star Trac is a prominent brand in the commercial fitness industry, recognized for its innovation in cardiovascular and strength training equipment. Founded in 1979 as Unisen, the company gained global recognition under the Star Trac brand name. Over the decades, it has been a leader in developing user-centric features, such as integrated fans and connectivity options for gym users.

The brand's ownership has evolved through various acquisitions. After being part of the Land America group, it was eventually acquired by Core Health & Fitness. Today, Star Trac operates as a flagship brand within the Core Health & Fitness portfolio, alongside other legacy fitness names. While the brand has deep roots in the United States, its manufacturing processes are distributed internationally to serve a global market of health clubs and commercial gyms.