Made O'Meter
Discover where a brand or product originates
Multix is a household name in Australia, widely recognised for its range of food storage and kitchen supplies, including its signature Alfoil. The brand has been a staple in Australian kitchens for decades, providing essential products like aluminium foil, bake paper, and freezer bags. Known for durability and strength, the Alfoil product line is frequently marketed as 'Australia's Strongest,' maintaining a dominant presence in major retailers across the country.
While the brand is deeply rooted in Australian heritage, the manufacturing of Multix products can vary, with sourcing often taking place across multiple countries to ensure cost-efficiency and supply chain stability. Despite these global manufacturing links, the brand maintains strict quality standards tailored for the local market.
Today, Multix is a key brand under the portfolio of Pact Group, an Australian-headquartered packaging and sustainability giant. Pact Group acquired the brand to expand its consumer goods division, focusing on home and hygiene products. This ownership ensures that while the brand operates on a global scale for sourcing, its strategic direction and corporate identity remain firmly Australian.
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