Tooheys New

Brand History and Origins

Tooheys New is an iconic Australian lager that has been a staple of the domestic beer market for decades. The brand traces its roots back to 1869 when John and James Toohey, two Irish immigrants, began brewing in Darling Harbour, Sydney. Their legacy is carried forward by the famous stag logo, which remains a central part of the brand's visual identity.

Manufacturing and Brewing

As a core Australian product, Tooheys New is primarily brewed within Australia. The main production hub is the Tooheys Brewery located in Lidcombe, New South Wales. Despite shifts in global corporate ownership, the brand maintains its identity as a "Refreshing Aussie Lager," utilizing local ingredients and manufacturing processes to ensure its traditional taste profile remains consistent for the Australian consumer base.

Ownership and Global Presence

While Tooheys is deeply Australian in its heritage, it is currently owned by Lion, one of the largest beverage companies in Oceania. Lion itself is a wholly-owned subsidiary of Kirin Holdings Company, Limited, a major Japanese multinational beverage and food conglomerate. This ownership structure places Tooheys under a global corporate umbrella based in Tokyo, Japan, while its operations and brand management remain focused on the Australian market.