Vitrac Light Apricot Jam

Vitrac is a household name in Egypt, recognized as a leader in the production of high-quality jams, juices, and concentrates. Founded in Egypt during the 1980s, the brand quickly established a reputation for using premium local fruits and French jam-making expertise to create products that resonated with both local and international markets.

Today, Vitrac is part of the HERO Group, an international food company headquartered in Switzerland. HERO acquired a majority stake in Vitrac in 2002, forming Hero Middle East and Africa. This partnership allowed the brand to modernise its production facilities and expand its distribution network significantly. The manufacturing remains primarily based in Egypt, at their state-of-the-art facility in Qalyubia, which serves as a major hub for exporting products across the Middle East and Africa.

The Vitrac Light range displayed here is specifically developed to cater to health-conscious consumers and those needing reduced sugar options, such as diabetics. By maintaining its Egyptian roots while benefiting from the global standards of its Swiss parent company, Vitrac continues to dominate the fruit spreads category in the region.