Selecta coffee

The image displays a paper coffee cup from Selecta, a leading European vending and coffee services provider. These cups are typically found in self-service vending machines across offices, train stations, and public spaces in the Netherlands and across Europe. The cup features an FSC Mix label, indicating the paper is sourced from responsible origins, and contains Dutch text including 'Zeker! Selecta' and a reference to their website.

Selecta was founded in Switzerland and has grown to become the dominant player in the European route-based self-service market. The production of the coffee itself comes from various sourcing regions, while the disposable cups are manufactured by various packaging partners across Europe to meet regional demand. The brand is currently owned by KKR, a global investment firm, which has overseen its expansion into digital vending solutions and premium coffee partnerships.