Cinderella Baking Pitted Dates

Cinderella is a well-established New Zealand brand specializing in premium dried fruits, nuts, and baking ingredients. Originally founded in New Zealand, the brand has become a staple in Oceania’s baking aisles, known for sourcing high-quality agricultural products from optimal growing regions worldwide.

While the brand is rooted in New Zealand, the products themselves—such as these dates—are typically sourced from major global producers in regions like the Middle East or North Africa, then packaged in New Zealand for local and international distribution. The brand is currently owned by the TAICOC group, ensuring its legacy of quality baking staples continues across the region.