Made O'Meter
Discover where a brand or product originates
Peckish rice crackers are a popular snack brand particularly prevalent in the Australian and New Zealand markets. Originally launched to provide a lighter, gluten-free alternative to traditional wheat-based crackers, the brand has carved out a significant niche in the 'better-for-you' snack category. The products are known for their 'Air Baked Layers' technology which creates a thinner and crispier texture compared to standard cold-formed rice crackers.
While the brand holds deep roots in Oceania, the manufacturing of Peckish rice crackers is primarily centered in Thailand. This location is chosen for its proximity to high-quality rice supplies and specialized manufacturing facilities capable of producing the layered texture the brand is famous for.
The brand is owned by the Menora Foods group, which was acquired by the multinational conglomerate Mondelēz International. Through its subsidiary, Ritz or formerly under the Menora umbrella, Mondelēz manages the distribution and marketing of Peckish. As of 2026, Mondelēz International continues to oversee the brand as part of its global snacking portfolio, maintaining its headquarters in Chicago, Illinois, USA.
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