Made O'Meter
Discover where a brand or product originates
Brut is an iconic male grooming brand that was originally launched in 1964 by the American company Fabergé. Known for its distinctive green packaging and 'Original' fragrance, the brand became a global symbol of masculine personal care throughout the latter half of the 20th century.
The brand has a complex ownership history and is currently fragmented by region. In Australia, New Zealand, and parts of the UK, the brand is owned and managed by Unilever. However, in the North American market, the rights were acquired by High Ridge Brands, and later by HRB Brands. This specific product, typically found in the Australian market, is produced locally in Australia by Unilever to meet regional demand.
While the brand originated in the United States with Fabergé, its modern identity in the Asia-Pacific region is steered by Unilever, a British multinational. The product remains a staple in the hygiene market, maintaining its heritage through consistent branding and its classic aromatic scent profile.
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