Simple Replenishing Rich Moisturiser

Simple is a well-known skincare brand that traces its origins to the United Kingdom, specifically launched by the Albion Group in 1960. The brand revolutionized the market by introducing products free from common irritants like perfumes and dyes, positioning itself as a leader in 'kind to skin' cosmetics. Throughout the late 20th and early 21st centuries, the brand underwent several ownership changes, being acquired by Smith & Nephew in 1988, followed by a management buyout backed by private equity, and eventually being purchased by Alberto-Culver in 2004.

In 2011, the brand's path was cemented when Unilever acquired Alberto-Culver, taking global control of Simple. As of 2026, Simple remains a primary brand within Unilever's personal care portfolio. Manufacturing for Simple products is distributed globally across multiple hubs, including significant production facilities in the United Kingdom, Poland, and India, to serve local and international markets efficiently. The brand continues to maintain its heritage of dermatologically tested, clean-beauty formulations while benefiting from Unilever's global research and supply chain infrastructure.