Wella Professionals Hair care and color

Wella is an iconic German salon hair care brand founded in 1880 by Franz Ströher. Originally specializing in wig bases and waterproof hair nets, the company evolved into a global leader in professional hair coloring and maintenance. Throughout the 20th century, Wella pioneered numerous innovations in the beauty industry, including the first portable perming device and the introduction of its signature cream colorant, Koleston Perfect.

Following a period of ownership by Procter & Gamble, the brand was acquired by Coty Inc. in 2016. However, in 2020, KKR (Kohlberg Kravis Roberts) acquired a majority stake in the Wella Company, which includes brands like Wella Professionals, OPI, and ghd. Today, Wella operates as an independent entity headquartered in Switzerland, though it maintains a massive global manufacturing footprint with major production facilities in Germany, France, and the United States.

The brand remains a cornerstone of professional salons, recognized for its Illumina Color and Invigo lines. As of 2026, the company continues to focus on sustainable beauty practices and advanced chemical engineering for hair health, solidified under the investment management of KKR and the leadership of Wella Operations.