Simple Truth Organic Firm Tofu

Simple Truth Organic Firm Tofu is a key plant-based protein offering within the Kroger family's healthy lifestyle brand. Originally launched in 2012 by The Kroger Co., Simple Truth was created to provide a streamlined way for customers to identify affordable organic and 'free-from' food products. In less than two years after its launch, the brand grew into a billion-dollar brand, emphasizing natural and organic ingredients across thousands of products.

The tofu is produced and distributed within the United States, utilizing organic soybeans and adhering to USDA Certified Organic standards. It is marketed as a non-GMO, gluten-free, and plant-based alternative to animal proteins. The brand remains a private label flagship of The Kroger Co., which manages the product's distribution through its extensive network of grocery retail stores across the country. As of 2024, the brand continues to be a cornerstone of Kroger’s sustainability and wellness strategy, appealing to health-conscious consumers looking for transparency in labeling and sourcing.