This Isn't Plant-Based Meat

THIS is a prominent British food brand that specializes in hyper-realistic plant-based meat alternatives. Founded in 2019, the brand was born out of a desire to create meat-free products that specifically target 'meat-lovers' by mimicking the taste and texture of animal proteins such as bacon and chicken. The founders previously ran a burger chain, which gave them unique insights into the sensory qualities required for successful meat substitutes.

The products are primarily manufactured within the United Kingdom to maintain high quality and supply the local market effectively. The brand has gained significant traction for its innovative R&D and provocative marketing, positioning itself as a leader in the next generation of sustainable protein. Ownership remains largely independent, supported by various venture capital firms and private investors who are betting on the global shift toward plant-based diets.