True TBC soft drink

True TBC (The Beverage Company) is a range of functional and carbonated soft drinks originally developed by the Swedish company The Beverage Company (TBC). The brand focuses on modern flavoring and trendy beverage concepts, often found in convenience stores across Scandinavia.

Manufacturing takes place primarily in Sweden at specialized bottling facilities. The ultimate ownership of the brand rests with The Beverage Company Sweden AB, an independent player in the Nordic beverage industry that manages everything from recipe development to local distribution and international exports.