X-QS Cold Blast nicotine pouches

X-QS (often stylized as XQS) is a prominent Swedish brand specializing in tobacco-free nicotine pouches. Originally founded in Jämtland, Sweden, the brand initially gained popularity by producing nicotine-free and tobacco-free alternatives before expanding into the nicotine pouch market.

The products are manufactured in Sweden, adhering to high production standards typical of the Scandinavian snus industry. In 2023, the brand reached a significant milestone when it was acquired by British American Tobacco (BAT), one of the world's largest tobacco and nicotine companies. This acquisition integrated X-QS into BAT’s global portfolio of 'New Category' products, aimed at providing alternatives to traditional smoking.