Made O'Meter
Discover where a brand or product originates
Rexona is one of the world's most recognized personal care brands, synonymous with long-lasting protection. The product shown is a bar soap from their antibacterial line, specifically formulated with multivitamins to ensure skin remains protected and soft. The packaging is in Portuguese, indicating its distribution in the Brazilian market, where it is a staple in the hygiene category.
The brand was originally founded in Australia in 1908 by a physician and his wife. Since its early days, it has evolved from a small localized pharmacy brand to a global powerhouse. Today, Rexona is owned by Unilever, a British multinational consumer goods company that manages a vast portfolio of household names. While the brand has global reach, individual products are typically manufactured locally or regionally to supply specific markets; in South America, manufacturing is primarily centralized in Brazil and Argentina.
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