Lakrids by Bülow Gourmet Liquorice

Lakrids by Bülow is a premier Danish confectionery brand specialized in handcrafted gourmet liquorice. Founded by Johan Bülow in 2007 on the small island of Bornholm, the brand revolutionized the perception of liquorice by combining traditional Danish craft with premium ingredients like chocolate and fruit powders.

The brand's production is centralized in a modern facility in Hvidovre, situated just outside Copenhagen, Denmark. This localized manufacturing ensures that the high-quality standards and specific craftsmanship required for their chocolate-coated liquorice are maintained. The brand has expanded from its humble beginnings to become a global luxury candy staple, found in high-end retailers throughout Europe and the Middle East.

While the founder Johan Bülow remains the creative force and face of the company, the majority ownership was acquired by a Swedish private equity firm to fuel international expansion. The brand remains deeply rooted in Danish design and culinary tradition, maintaining its headquarters and primary operations within Denmark.