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Sportyfeel is a specialized private-label sports nutrition brand owned by the German retail giant Lidl. This specific product, Creatina Monoidrato, is a pure creatine monohydrate powder designed for athletes to support muscle power and recovery. It is prominently sold within Lidl stores across Europe, including Italy, Germany, and the UK.
As a private-label brand, Sportyfeel products are generally manufactured by third-party contract manufacturers within the European Union, with a significant portion of production occurring in Germany to meet Lidl's quality standards. The brand's origin is tied to the Lidl Stiftung & Co. KG corporate structure, which manages its expansion across international markets.
Ownership of the brand remains with the Schwarz Group, one of the largest retailers in the world. This allow Lidl to offer high-quality performance supplements at competitive prices compared to independent supplement brands. The brand continues to be a staple in the European discount retail sector for cost-effective fitness nutrition.
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