Point Electric Kettle

Point is a brand of consumer electronics and household appliances primarily available in Northern Europe. This electric kettle is designed to focus on functional simplicity and modern aesthetics. While the brand is a private label belonging to the Power International AS group, the actual manufacturing of Point appliances is typically outsourced to major electronics production hubs in China, which is standard for private-label home appliances in the European market.

The Point brand was established to provide a high-quality, value-driven alternative to major global appliance manufacturers. It has become a staple in retail stores across Norway, Denmark, Finland, and Sweden, leveraging a strong distribution network and localized consumer trust. Although the components like the Strix controller may have British engineering origins, the assembly and branding are integrated into the Nordic retail ecosystem.