ONE General Snus

ONE General is a modern snus brand that carries the heritage of the traditional General brand, known for its spicy tobacco character and notes of bergamot. The ONE series was developed as a more powerful and adjusted alternative to the classic range, featuring thin paper for a closer tobacco experience.

Historically, the General brand dates back to the mid-19th century when it was created by Johan A. Boman. Today, it is part of the Swedish Match portfolio. Swedish Match is a world-leading manufacturer of smoke-free tobacco products and nicotine pouches.

In 2022, the tobacco giant Philip Morris International (PMI) completed a major acquisition of Swedish Match. This move marked a significant shift in ownership, placing the brand under the ultimate control of a global corporation headquartered in the United States, as PMI seeks to transition toward a smoke-free future.