Made O'Meter
Discover where a brand or product originates
Vim is a historic global brand in the cleaning products sector. Originally launched in 1904 by Lever Brothers (now Unilever) in the United Kingdom, it began as the world's first scouring powder. Over decades, the brand expanded its reach and product line to include liquid cleaners, gels, and creams, becoming a household name in dozens of countries across Europe, Asia, and North America.
Today, Vim is manufactured in multiple locations worldwide to serve its vast international markets. While the brand has been discontinued or renamed in certain regions (such as being rebranded as Cif/Jif in parts of Europe), it remains a market leader in countries like India, Canada, and Sri Lanka. The brand is currently owned by the British multinational Unilever, which continues to drive the brand's innovation in grease-cutting and hygienic cleaning technology.
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