Iliad Mobile service

Iliad is a prominent European telecommunications brand that has significantly disrupted the mobile markets in France and Italy. Founded by Xavier Niel in the late 1990s, the brand first achieved massive success in France under the 'Free' name before expanding into Italy as Iliad in 2018.

The brand is known for its low-cost, transparent pricing models and has established its own extensive network infrastructure. While the brand provides digital services rather than physical goods, its hardware (such as the Iliadbox) is typically designed in France and manufactured through global supply chains, while its mobile network services are operated locally within Italy and France through their respective subsidiaries.