CartaCalla Soft 'N Box facial tissues

CartaCalla is a specialized Italian brand focused on high-quality paper hygiene products, particularly facial tissues and napkins. The brand is known for its 'Soft 'N Box' line, which features 4-ply tissues made from pure cellulose fibers designed for superior softness and skin tolerance.

The brand is owned and produced by the World Cart group, an Italian company headquartered in Ticengo, Cremona. World Cart is a major player in the European tissue market, often merging functional design with aesthetic packaging. They handle the entire manufacturing process within Italy, ensuring high standards of production for both their domestic and international distribution networks.