Bingo All Color Keratin liquid detergent

Bingo is a flagship laundry care brand established by Hayat Kimya in Turkey. Since its launch in 1987, the brand has grown significantly, becoming a household staple in Eastern Europe, the Middle East, and Central Asia. The 'All Color' variant with Keratin formula is specifically designed to protect fabric fibers, maintain color vibrancy, and preserve the shape of clothing over multiple washes.

The brand is manufactured primarily at Hayat Kimya's massive industrial facilities in Kocaeli, Turkey, which is one of the largest production complexes of its kind in the region. Hayat Kimya has expanded its manufacturing footprint to several other countries to serve international markets, though Turkey remains its primary production hub.

Bingo is owned by Hayat Kimya A.Ş., a major Turkish conglomerate specializing in the FMCG (Fast-Moving Consumer Goods) sector. The company is part of the Hayat Holding group and is recognized globally as one of the largest tissue and diaper manufacturers, with Bingo serving as their lead brand in the home care and detergent category.