Made O'Meter
Discover where a brand or product originates
Innocent Drinks is a well-known British brand that specializes in smoothies and fruit juices. Founded in 1999 by three university friends who tested their product at a music festival, the brand quickly became a household name in the UK for its healthy, 'nothing-added' approach to beverages and its distinctive quirky branding.
Today, the brand is widely available across Europe. While it started as a small independent venture, it caught the attention of global beverage giants. Between 2009 and 2013, The Coca-Cola Company gradually increased its stake in the business, eventually becoming the majority owner. Despite this corporate ownership, Innocent maintains its headquarters in London (known as Fruit Towers) and operates with its own board of directors.
Manufacturing takes place at multiple sites across Europe, including 'The Blender', a carbon-neutral bottling plant in the Port of Rotterdam, which handles a significant portion of their European production to maintain sustainability goals.
Report a bug/Feedback
disclaimer
poweredBy