Via Verde Bio Primia Soluble Barley

Via Verde Bio is a specialized organic product line under the Primia brand, widely recognized in the Italian retail sector. This soluble barley (Orzo solubile) is a caffeine-free coffee alternative made from organic agriculture, targeting health-conscious consumers and those seeking natural beverage options.

The brand is a private label managed by Agorà Network, an alliance of Italian supermarket chains including names like Tigros, Basko, and Poli. While the raw barley may sourced from various organic farms, the final product is typically manufactured and packaged in Italy by specialized food processors. The brand emphasizes sustainability and biological purity, adhering to EU organic certification standards. Ownership remains within the Italian cooperative network, ensuring that the product represents regional business interests rather than a global multinational conglomerate.