Cien Micellar Cleansing Water Sensitive

Cien is a private label brand primarily associated with the German discount supermarket chain Lidl. It was introduced to offer affordable yet high-quality personal care and cosmetic products across Lidl's global network. Today, the brand is widely known for its range of skincare, hair care, and hygiene products.

Manufacturing of Cien products is decentralized to maintain competitive pricing and efficiency. While many products are produced in Germany by specialized cosmetic manufacturers (such as the Mann & Schröder Group), production also takes place in other European countries like Poland, Spain, and France depending on the specific product line and regional market needs.

The brand is ultimately owned by the Schwarz Group, a family-owned multinational retail group that also operates the Kaufland chain. As one of the largest retailers in the world, the Schwarz Group maintains strict control over the branding and quality of its private labels, ensuring they compete directly with major global cosmetic brands.