Scamp & Dude clothing

Scamp & Dude is a purpose-led British fashion brand founded by Jo Tutchener-Sharp in 2016. Its inception was deeply personal, born following the founder's recovery from a life-threatening brain hemorrhage. The brand is well-known for its vibrant prints, including signature leopard and lightning bolt patterns, and its commitment to charity through 'Super Scamp' dolls and donation initiatives where for every item sold, a portion of the proceeds or a matching product is given to children or people in need.

While the brand is headquartered in the United Kingdom, manufacturing is carried out through a global supply chain including factories in Europe and Asia, such as Turkey and China, which are audited to ensure ethical standards. The brand has achieved significant growth, transitioning from a boutique children's label to a mainstream fashion brand with a strong presence in major retailers like Liberty London and its own flagship stores.

Scamp & Dude remains an independent company under the majority ownership and leadership of its founder. It has avoided the typical conglomerate acquisition path, maintaining its status as a private British enterprise driven by a 'philanthropy-first' business model.