Yankee Candle Reed Diffuser

Yankee Candle is one of the world's most recognized brands in the home fragrance industry, famous for its wide array of scented candles, reed diffusers, and accessories. Founded in South Hadley, Massachusetts, in 1969 by Michael Kittredge, the brand started from a simple homemade candle created as a gift. It quickly grew into a retail powerhouse, establishing a reputation for high-quality, long-lasting scents that evoke seasonal and nostalgic memories.

Over the decades, ownership has transitioned through several private equity firms until it was acquired by Jarden Corporation in 2013. In 2016, Jarden was acquired by Newell Brands, a massive American consumer goods conglomerate that now serves as the ultimate owner. While Yankee Candle began with manufacturing exclusively in the United States, current production is more diversified to meet global demand, with manufacturing facilities in the USA and Europe to supply various international markets.