Cien Foot Cream Urea Intense Hydration

Cien is a specialized personal care and beauty brand that is exclusive to the international supermarket chain Lidl. The brand was created to provide high-quality cosmetic and hygiene products at budget-friendly prices.

Most Cien products, including their popular foot care line, are manufactured in Germany by large private-label cosmetic producers such as the Mann & Schröder Group or Win Cosmetics. As a private label, the brand's ownership is tied directly to the parent company of the retailer.

The brand is ultimately owned by the Schwarz Gruppe, a massive German retail group that also owns the Kaufland store chain. Based in Neckarsulm, Germany, the Schwarz Gruppe is one of the largest retail organizations in the world.