Barebells Protein Core bar

The image features a Barebells Functional Foods product, specifically what appears to be part of their protein bar or snack range. Barebells was launched in Sweden in 2016 and quickly became a dominant brand in the high-protein, no-added-sugar snack category. The brand is known for offering 'guilt-free' alternatives to traditional confectionery without compromising on taste.

While the brand originated in Sweden, manufacturing for Barebells products occurs in multiple locations across Europe and North America to serve its global footprint. The brand is owned by the Swedish functional food company Vitamin Well AB. Vitamin Well is a powerhouse in the Scandinavian health and wellness market, backed by investment firms like Bridgepoint, which helps manage and expand its international distribution through various subsidiaries and local partners.