Red Bull The White Edition energy drink

Red Bull The White Edition is a coconut and blueberry flavored energy drink that expands the classic Red Bull portfolio with targeted flavor profiles. The brand was founded in 1987 by Dietrich Mateschitz in Austria, inspired by the Thai tonic drink Krating Daeng. It revolutionized the beverage market and created the modern energy drink category.

Today, Red Bull remains a private company with global operations. Most of its production is concentrated in high-capacity canning facilities in Austria and Switzerland to maintain quality standards, though specific versions are bottled locally for certain markets. The brand is famous for its intensive sports marketing and distinctive slim-line aluminum cans.